Turning a quiet newsletter into 26% of total revenue
We rebuilt BSTC's marketing infrastructure from the ground up, combining high-performance design with surgical automation to transform email into their primary growth engine.
Client Overview
BSTC Thangka Store specializes in authentic, hand-painted Tibetan thangka art. The goal was to scale online revenue through surgical email automation while strictly preserving the brand's spiritual and cultural depth.
The Challenge
Despite a highly engaged audience, repeat purchases were non-existent and lifecycle automation was missing. Generic broadcasts were the only strategy, resulting in stagnant growth.
Infrastructure rebuild results in explosive growth.
We optimized every core metric by focusing on high-intent behaviors and storytelling-driven design.
Engineered for long-term retention.
A systematic approach to building a revenue machine that works 24/7 without manual intervention.
Klaviyo Architecture
Deep integration between Shopify and Klaviyo to capture granular behavioral data for precise targeting.
Behavioral Automation
15+ automated flows covering the entire lifecycle: from welcome paths to predictive win-back loops.
High-Performance Design
Blending cultural storytelling with conversion-focused layouts to drive intent without sacrificing brand equity.
Experimentation Cadence
Continuous A/B testing of offers, timing, and copy to ensure the engine scales with audience health.
Revenue Optimization
Focusing on AOV and lifetime value to squeeze every drop of ROI from existing traffic without increasing ad spend.
Consistent revenue momentum.
fueled by FuelMails
Scaling Retention
Email is now the most profitable lever in the business.
By engineering systems that turn one-time buyers into lifetime collectors, we helped BSTC secure their revenue without relying on volatile ad algorithms. Email went from a footnote to the engine driving 26% of all sales.
FuelMails didn't just build our emails; they built a retention machine that understands our customers as deeply as we do. Our growth is now predictable and profitable.
— Marketing Director, BSTC
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